An easily digestible journey through the history of Cartier’s most famous rectangular watch, the Cartier Tank Experience is now open in Singapore until December 5, 2021.

Taking place at Malmaison by The Hour Glass, the Cartier Tank Experience explores the history of the Tank with a timeline that rings the exhibition. Punctuatated by famous faces enraging from artist Andy Warhol to First World War hero General John Pershing, the Tank timeline touches on the bewildering variety of models over its century-long history, including the Tank Cintree and lesser known variants like the Tank Normale.

And it is also a showcase of the jeweller’s current line up of Tanks, including the bestselling Tank Must with solid-colour dials and the Prive Tank Cintree (which is perhaps under-appreciated because it’s not a limited edition).

The exhibition also includes a “strap bar”, basically a section where custom straps for the Tank can be ordered – and the Tank wristwatch itself personalised.

Visitors can choose from alligator hide in 16 colours, and also specify the stitching, lining, and even a personalised inscription on the lining.

Alongside the custom strap (and included in its cost), Cartier is also offering the option of engraving the owner’s initials on the case back of his or her Tank.

The strap bar

Exhibition details