Audemars Piguet introduced the Royal Oak Frosted Gold last year to commemorate the 40^th anniversary of the first ladies’ Royal Oak, yet the watch garnered significant attention from a male audience despite being aimed squarely at women. In fact, at SIHH earlier this year, AP boss Francois-Henry Bennahmias was wearing a prototype men’s Royal Oak ref. 15400 with the same frosted gold finish. As anticipated, the prototype has made it into production – in a limited edition, no less.

That “frosted” decoration is the result of a collaboration between the Le Brassus watchmaker and Florentine jeweller Carolina Bucci, whose signature technique involves hammering gold with a diamond-tipped tool to create minute indentations on the surface. The result is a fine, tactile and sparkly finish – a decidedly modern approach that mimics the look of gem-encrustation without the jewels.

Understandably, applying this jewellery technique to the angular lines of the Gérald Genta-design came with its challenges. The team had to ensure that the finishing would neither alter the clean lines of the hallmark octagonal bezel nor the fluidity of the bracelet. Consequently, the finishing has to be applied by hand to individual components one at a time. In effect, this hand-finishing technique ensures that each watch is different.

The Frosted Gold watches were originally only available in 33m and 37mm versions for ladies, which were equipped with a quartz calibre and the automatic cal. 3120 respectively. Now the 41mm Frosted Gold for men is powered by the in-house cal. 3120 automatic. It is available only in white gold with a blue “Grande Tapisserie” dial.

Price and Availability

The Royal Oak Frosted Gold for men (ref. 15410BC.GG.1224BC.01) is a limited edition of 200 pieces, and is priced at US$55,000.