The world’s biggest luxury-watch fair, Watches & Wonders (W&W), is set to take place in Geneva from March 27 to April 2, 2023 at the Palexpo convention centre.

The successor to both SIHH and Baselworld, W&W will see forty-eight brands showcase their latest. This year’s exhibitors include Rolex, Patek Philippe, Chanel, as well as the the big luxury groups, namely Richemont, which owns Cartier, Vacheron Constantin, and A. Lange & Söhne, and LVMH, owner of TAG Heuer, Zenith, and Hublot.

W&W will be open to the public on its final two days of April 1 and 2. Tickets, however, will be required to attend W&W. They will be available for purchase on the W&W website starting February 1, 2023, at 12 pm (GMT+1). A ticket costs CHF 70, similar to that of Baselworld.

Beyond the fair in Palexpo, W&W also encompasses events in the city centre meant to enhance accessibility. Exhibiting brands with boutiques along Rue du Rhône and Rues Basses, adjacent streets in Geneva’s prime shopping area, will stage their own events and exhibitions in their stores. At the same time, the organising body of W&W will have talks and panel discussions at its headquarters at Pont de la Machine.

The public days of W&W bring it closer to the Baselworld model, which historically opened its doors to one and all, both in terms of exhibitors and visitors. As a result, Baselworld enjoyed a six-figure visitors numbers in its best years (though its exhibitors included the jewellery trade and suppliers). In contrast, SIHH was traditionally an invitation-only event focused on higher-end brands.

Event details

Watches & Wonders Geneva takes place from March 27 to April 2, 2023, at Palexpo in Geneva, Switzerland.

The first five days of the event will only be open to invited members of the trade, namely press, retailers, and clients of the participating brands. The fair will open to the public on April 1 and 2.

Tickets for the public days will available starting February 1, 2023, at 12 pm (GMT+1) on Watchesandwonders.com.